Airline e-commerce software provider Datalex has announced the launch of its latest product, DLX Pay, aimed at transforming the way airlines manage and optimize payments. The company also confirmed that Canadian carrier Air Transat will be the first to adopt the solution, with implementation expected later this year.
DLX Pay is designed to streamline payment systems for airlines by integrating them with a broad ecosystem of payment providers. The solution addresses long-standing complexities in airline payment infrastructure and aims to enhance transaction efficiency and improve the customer checkout experience.
Jonathan Rockett, CEO of Datalex, emphasized the strategic importance of modernizing airline payments. “Datalex is on a mission to transform how airlines retail, and payments are a critical component of this,” Rockett said. “We see a significant opportunity ahead for airlines to make strides in this area. I am thrilled to announce the launch of DLX Pay and delighted that we will be bringing this product live with Air Transat later this year.”
Rockett added that DLX Pay is built with the travel industry in mind, enabling airlines to increase payment conversion rates and offer passengers a more seamless, convenient payment experience.
Research from consulting firm McKinsey suggests that airlines could unlock up to $14 billion in additional value by 2030 by taking a more strategic approach to payment systems. Datalex aims to help carriers tap into that potential through DLX Pay’s advanced capabilities.
Air Transat welcomed the new partnership, with Chief Information Officer Bamba Sissoko stating, “Air Transat is excited to further strengthen our partnership with Datalex as we continue to enhance our digital retailing capabilities with their payment platform, DLX Pay. Set to go live later in 2025, DLX Pay will empower our customers with greater payment choices and flexibility at checkout.”
With DLX Pay, Datalex seeks to reinforce its position at the forefront of airline digital transformation by addressing one of the industry’s most overlooked revenue opportunities: payments.
