Turkish Airlines has unveiled a bold strategy to attract one million premium Japanese tourists to Türkiye by 2033. This initiative targets high-value travelers from key global markets, including Japan, the US, Canada, Australia, and several Asian countries. The airline aims to position Türkiye as a premier destination for cultural and gastronomic tourism, tapping into a high-spending market that seeks unique and enriching travel experiences.
In 2023, Turkish Airlines already transported 400,000 passengers from Japan to Türkiye, reflecting growing interest from the Japanese market. With this new strategy, the airline plans to double this figure by 2033, significantly boosting Türkiye’s tourism revenue. By focusing on premium travelers who prioritize cultural exploration and high-end culinary experiences, Turkish Airlines hopes to establish Türkiye as a global leader in cultural tourism.
As part of its efforts, Turkish Airlines is working closely with the Turkish Ministry of Culture and Tourism to promote Türkiye’s vast cultural offerings, such as the historic landmarks in Istanbul, the stunning landscapes of Cappadocia, and the country’s world-renowned culinary scene. The airline is also investing in targeted marketing campaigns and expanding its fleet to meet the growing demand from international tourists, especially from Japan.
Turkish Airlines plans to generate $45 billion in qualified tourist revenue by 2033, positioning the airline as a key driver of Türkiye’s tourism industry. To achieve this goal, it will enhance its in-flight services with premium amenities and experiences that cater to the tastes of discerning travelers. With Japan’s increasing appetite for international travel, Turkish Airlines sees this as an opportunity to introduce Japanese visitors to Türkiye’s rich culture, vibrant food scene, and luxury experiences, contributing to the broader goal of boosting Türkiye’s profile on the global tourism map.
