Malaysia Airlines has launched a new global campaign titled “Time for Premium Escapades,” aimed at enhancing the travel experience with exclusive business class fares across its extensive domestic and international routes. The campaign runs from 4 to 19 June 2025, covering travel periods from 4 June 2025 through 31 May 2026.
Travellers departing from Malaysia, Singapore, and across ASEAN can take advantage of all-in return business class fares starting from RM699 for domestic flights and RM1,149 for international routes. The campaign is designed to offer premium comfort and value, targeting passengers seeking a seamless and luxurious journey.
To reward loyal customers, Malaysia Airlines’ loyalty program Enrich is providing early access to the sale on 4 and 5 June, along with an additional 5% discount. New members who register for Enrich can also enjoy these early bird perks.
Dersenish Aresandiran, Chief Commercial Officer of Airlines at Malaysia Aviation Group, highlighted the airline’s dedication to premium service:“At Malaysia Airlines, we are proud to offer a business class experience that reflects our continuous commitment to providing our passengers with comfort, innovation and the signature warmth of Malaysian hospitality. From private terminal transfers and chef-on-call gourmet dining to lie-flat seats and full connectivity onboard, every detail has been carefully crafted to ensure a seamless and indulgent journey.”
The campaign aligns with Malaysia Airlines’ broader investment in premium travel, underscored by the introduction of its next-generation A330neo aircraft. These aircraft are equipped with the airline’s new Elevation business class suites, offering lie-flat beds and individual privacy doors for a superior inflight experience.
Enhanced Airport and Inflight Experience
Business class passengers can expect fast-track check-in, access to the Golden Lounge, and premium ground transfers via a partnership with Mercedes-Benz at KLIA Terminal 1. Once onboard, guests enjoy lie-flat seats, complimentary Wi-Fi on select aircraft, and a new menu featuring chef-curated meals inspired by the airline’s Best of Asia culinary series.
Long-haul passengers benefit from additional touches, including chef-on-call meal pre-selection, luxury pyjamas, and family-focused amenities such as children’s meals and activity packs.
Options for All Travellers
While the focus remains on premium travel, Malaysia Airlines has also included value-driven offers for economy class passengers. All-in return fares begin at RM119 for domestic travel and RM469 for international destinations. The airline emphasizes that every passenger, regardless of class, will experience the same level of care, service, and attention to detail.
Promotional fares are available through malaysiaairlines.com, the MHmobile app, and authorised travel agents globally.
Building on the ‘Time for’ Brand Platform
The campaign builds on Malaysia Airlines’ ongoing “Time for” branding initiative, which emphasizes enriching travel experiences. The earlier phase, “Time for Memorable Journeys,” concluded in May 2025 and focused on showcasing the airline’s signature Malaysian hospitality and full-service offerings.
Partnership with Manchester United
Adding momentum to its branding efforts, Malaysia Airlines recently revealed a co-branded aircraft livery in collaboration with English football powerhouse Manchester United. The new livery, featured on the flagship A330-300, combines Malaysia’s national identity with the global appeal of Manchester United.
Marc Armstrong, Chief Business Officer at Manchester United, commented on the partnership:“Malaysia Airlines represents more than just a premium airline — they share our ambition to connect people, deliver world-class experiences, and lead on a global stage. This partnership goes beyond co-branded assets; it’s about shared values, regional relevance, and storytelling.”
The campaign and the high-profile partnership mark Malaysia Airlines’ continued efforts to strengthen its brand, elevate its service proposition, and reestablish itself as a global leader in premium travel.
With Time for Premium Escapades, the airline is not only selling seats — it’s delivering carefully crafted experiences that reflect the warmth, excellence, and innovation of Malaysian hospitality.
